Graphene-X
Air Fabric
Deliverable
40s Product Trailer
Responsibility
Director
3D Design & Animation
Video Production
Synopsis
We team back up with Graphene-X this time to craft a reveal film showcasing their newest science-backed innovation: a high performance, featherlight graphene-integrated fabric.
Air Fabric
A state-of-the-art piece of material technology engineered by Graphene-X. The Air Fabric boasts thermo-conductive and antibacterial properties while maintaining an incredible weight-to-strength ratio for ultimate performance.
Concept
Beginning at the microscopic level of nanometer polyester threads, we’ll explore the potential the fabric offers throughout progressively enlarging the visual scale and assembling the cloth - with the climax of the journey portraying the complete, tangible fabric. Focusing on bold surrealism and flowing motion graphics, we wanted to portray the subject as close to air as possible while keeping it’s aesthetic grounded and photorealistic.
